# Liftable

> Liftable finds the revenue leaks in your Shopify store, tells you what to fix first, and helps prove which changes created more orders.

For Shopify brands with enough traffic to measure a change on their store. Liftable finds the opportunity and our team implements and measures the first fix with you.

Contact: support@liftable.dev. Last reviewed: 2026-10-06.

## What is true today
- A free crawl of your URL runs 35 of the 39 planned checks and shows each finding on your own pages, desktop and mobile, with its evidence. It prints no dollar figure, because a crawl has seen no shopper and no order.
- The pixel is built: a theme app embed on the storefront and a Shopify web pixel at checkout, held under 30 kB and silent until the shopper consents. It records the steps a shopper took, not a video of the session. Until a store turns it on, the evidence comes from the crawl.
- Once a store's pixel and orders are connected, each opportunity gets an estimated monthly range, with its inputs shown. The free scan prints no dollar figure.
- Drafts change sets from 20 fix templates for you to read and approve. Liftable never writes theme files: a page change can only be shown through its theme app extension, which covers five trust and delivery fixes so far.
- Shipping and discount tests run as Shopify Functions, and a shipping test has run on our own development store. Page tests run through Liftable's theme app extension. No test has run on a merchant's store.
- A sequential test (mSPRT) with a power check that refuses underpowered tests. Checked in simulation: over 1,000 runs on A/A data, false positives must stay within a point of the 5% it is set to. No experiment has been read to a result on a merchant's store.
- Built: revenue measured on Shopify orders against a 10% holdback, never projected. No store has a verified line on it yet.
- An autonomy ladder per surface, guardrails, an approval modal, six reject reasons that become standing rules and a decisions log. Built and covered by tests.
- Installs through Shopify's own install flow, and has been installed on our own development store.
- Done with you, including implementation support: 14 days free, then $750–$1,500 a month depending on sessions. Self-serve plans at $125, $400 and $999 a month are coming later. The store scan is free for anyone.
- No published merchant results, and no receipts to show yet.
- Each store's data is scoped by store id at the query layer and by row-level security in Postgres. The only thing pooled across merchants is anonymised test effect sizes, kept only where five or more stores and ten or more tests contributed, and a store can opt out.
- Klaviyo, GA4, Gorgias, Recharge, Judge.me and the other connectors are built. They only read, apart from Klaviyo, where Liftable can also create a flow as a draft. No merchant has connected one in production yet.

## Rules enforced in the product
- The free scan prints no dollar figure: a crawl has seen no shopper and no order. An estimate exists only once a store’s own sessions and orders are connected, and then as a range with its inputs shown.
- A figure is called revenue only when a 10% holdback on real orders has measured it. No store has a verified-revenue receipt yet.
- Liftable never writes theme files, live or duplicate. A page change can only be shown through its theme app extension; shipping and discount tests run as Shopify Functions, and only once a test is approved.
- Nothing changes on a store until a person approves it, and every decision is recorded.
- Tests are sequential (mSPRT) with a power check that refuses a test the store cannot read. No winner is called early, and no p-value is shown for a fixed-horizon test.
- The pixel records the steps a shopper took, never what was typed and never a video. There is no session replay in the product.
- No cross-store benchmarks of revenue, orders, sessions or conversion rates. The only pooled artefact is the anonymised effect size of finished tests, and a store can opt out.
- Automated split testing has run on Liftable’s own development store and not on a merchant’s store. The team implements and measures the first fix with each brand.

## Key pages
- [What is Liftable](https://liftable.dev/what-is-liftable): the plain, factual description
- [How it works](https://liftable.dev/how-it-works): the five steps, flagged with what is live
- [How Liftable measures](https://liftable.dev/method): the statistics, from the engine’s own constants
- [Manifesto](https://liftable.dev/manifesto)
- [Security and data](https://liftable.dev/security)
- [Pricing](https://liftable.dev/pricing): Done with you: 14 days free, conditional on an active setup and a scheduled review. Then $750–$1,500 a month depending on sessions, including implementation support. Cancel any time after the first month. No performance guarantee.
- [Free store scan](https://liftable.dev/#scan): no install, about a minute

## Solutions
- [Cart and checkout](https://liftable.dev/solutions/cart-and-checkout): Shipping surprise, discount-code hunting and the cart drawer: where orders are lost after the add to cart.
- [Product pages](https://liftable.dev/solutions/product-pages): The ten things a product page gets wrong before the shopper reaches add to cart.
- [Mobile conversion](https://liftable.dev/solutions/mobile-conversion): The part of the mobile gap that is yours to close: fold, taps, speed and popups.
- [Site speed and apps](https://liftable.dev/solutions/site-speed-and-apps): The apps that slow the store, the ones doing nothing, and the ones doing the same job twice.
- [Trust and returns](https://liftable.dev/solutions/trust-and-returns): Returns, delivery and reassurance, where a first-time buyer looks for them.
- [AI shopper readiness](https://liftable.dev/solutions/ai-shopper-readiness): Whether an assistant can find, describe and link to your products correctly.
- [Klaviyo and recovery flows](https://liftable.dev/solutions/klaviyo-and-recovery-flows): The storefront cause beside the flow that cleans up after it.
- [Testing and measurement](https://liftable.dev/solutions/testing-and-measurement): Sequential tests, a power check that refuses, and a receipt that counts only what won.

## Industries
- [Beauty](https://liftable.dev/industries/beauty): illustrative example for a fictional store
- [Supplements](https://liftable.dev/industries/supplements): illustrative example for a fictional store
- [Apparel](https://liftable.dev/industries/apparel): illustrative example for a fictional store
- [Home](https://liftable.dev/industries/home): illustrative example for a fictional store
- [Food & drink](https://liftable.dev/industries/food-and-drink): illustrative example for a fictional store
- [Jewellery](https://liftable.dev/industries/jewellery): illustrative example for a fictional store
- [Pet](https://liftable.dev/industries/pet): illustrative example for a fictional store
- [Fitness](https://liftable.dev/industries/fitness): illustrative example for a fictional store
- [Index](https://liftable.dev/industries)

## Guides
- [Traffic but no sales: how to find out why](https://liftable.dev/guides/traffic-but-no-sales)
- [What a good Shopify conversion rate actually is](https://liftable.dev/guides/shopify-conversion-rate)
- [How to find which pages lose you the most customers](https://liftable.dev/guides/which-pages-lose-customers)
- [Session replay explained: what it shows, and when to stop watching](https://liftable.dev/guides/session-replay-explained)
- [Session recording vs heatmaps: which to use when](https://liftable.dev/guides/session-recording-vs-heatmaps)
- [Why shoppers abandon carts, and which reasons you can fix](https://liftable.dev/guides/cart-abandonment)
- [Diagnosing checkout drop-off when you can’t see the checkout](https://liftable.dev/guides/checkout-drop-off)
- [Why mobile converts worse, and which part of that you can fix](https://liftable.dev/guides/mobile-conversion)
- [What actually slows a Shopify store](https://liftable.dev/guides/store-speed)
- [How to split-test when you don’t have the traffic](https://liftable.dev/guides/testing-on-low-traffic)
- [How to test a fix without breaking your live store](https://liftable.dev/guides/test-without-breaking)
- [Can you automate conversion optimisation end to end?](https://liftable.dev/guides/automate-cro)
- [How AI shoppers buy, and why your analytics call them direct](https://liftable.dev/guides/ai-shoppers)
- [What autonomous agents actually do for a store](https://liftable.dev/guides/autonomous-agents-cro)
- [AI conversion tools vs manual CRO: what actually differs](https://liftable.dev/guides/ai-vs-manual-cro)
- [How conversion tools are priced, and what you actually pay](https://liftable.dev/guides/cro-pricing-comparison)
- [Can you try conversion tools for free first?](https://liftable.dev/guides/free-cro-tools)
- [Klaviyo and Liftable: what the connection reads, and what it can draft](https://liftable.dev/guides/klaviyo-and-liftable)
- [Index](https://liftable.dev/guides)

## Glossary
- [Conversion rate](https://liftable.dev/glossary/conversion-rate)
- [Conversion funnel](https://liftable.dev/glossary/funnel)
- [Add-to-cart rate](https://liftable.dev/glossary/add-to-cart-rate)
- [Product detail page (PDP)](https://liftable.dev/glossary/product-page)
- [Cart abandonment](https://liftable.dev/glossary/cart-abandonment)
- [Checkout abandonment](https://liftable.dev/glossary/checkout-abandonment)
- [Revenue per session](https://liftable.dev/glossary/revenue-per-session)
- [Average order value (AOV)](https://liftable.dev/glossary/average-order-value)
- [Friction](https://liftable.dev/glossary/friction)
- [Dead click](https://liftable.dev/glossary/dead-click)
- [Rage click](https://liftable.dev/glossary/rage-click)
- [Session replay](https://liftable.dev/glossary/session-replay)
- [Heatmap](https://liftable.dev/glossary/heatmap)
- [JavaScript bloat](https://liftable.dev/glossary/js-bloat)
- [Largest Contentful Paint (LCP)](https://liftable.dev/glossary/largest-contentful-paint)
- [Mobile conversion gap](https://liftable.dev/glossary/mobile-conversion)
- [Split test](https://liftable.dev/glossary/split-test)
- [Statistical significance](https://liftable.dev/glossary/statistical-significance)
- [Sequential testing](https://liftable.dev/glossary/sequential-testing)
- [Peeking](https://liftable.dev/glossary/peeking)
- [Minimum detectable effect (MDE)](https://liftable.dev/glossary/minimum-detectable-effect)
- [Power analysis](https://liftable.dev/glossary/power-analysis)
- [Always-valid p-value](https://liftable.dev/glossary/always-valid-p-value)
- [Mixture sequential probability ratio test (mSPRT)](https://liftable.dev/glossary/sequential-probability-ratio-test)
- [Holdback](https://liftable.dev/glossary/holdback)
- [Novelty effect](https://liftable.dev/glossary/novelty-effect)
- [Sample ratio mismatch (SRM)](https://liftable.dev/glossary/sample-ratio-mismatch)
- [Guardrail metric](https://liftable.dev/glossary/guardrail-metric)
- [Pre-registration](https://liftable.dev/glossary/pre-registration)
- [Theme app extension](https://liftable.dev/glossary/theme-app-extension)
- [Shopify Function](https://liftable.dev/glossary/shopify-functions)
- [Bot traffic](https://liftable.dev/glossary/bot-traffic)
- [Direct traffic](https://liftable.dev/glossary/direct-traffic)
- [AI referral traffic](https://liftable.dev/glossary/ai-referral-traffic)
- [Answer engine optimisation (AEO)](https://liftable.dev/glossary/answer-engine-optimisation)
- [Generative engine optimisation (GEO)](https://liftable.dev/glossary/generative-engine-optimisation)
- [llms.txt](https://liftable.dev/glossary/llms-txt)
- [Structured data (JSON-LD)](https://liftable.dev/glossary/structured-data)
- [UTM parameters](https://liftable.dev/glossary/utm-parameters)
- [Revenue leak](https://liftable.dev/glossary/revenue-leak)
- [Verified revenue](https://liftable.dev/glossary/verified-revenue)
- [Incremental revenue](https://liftable.dev/glossary/incremental-revenue)
- [Confounding](https://liftable.dev/glossary/confounding)
- [Index](https://liftable.dev/glossary)

## Comparisons
- [Liftable vs Shopify Rollouts](https://liftable.dev/compare/rollouts)
- [Liftable vs Intelligems](https://liftable.dev/compare/intelligems)
- [Liftable vs Shoplift](https://liftable.dev/compare/shoplift)
- [Liftable vs Hotjar](https://liftable.dev/compare/hotjar)
- [Liftable vs Microsoft Clarity](https://liftable.dev/compare/microsoft-clarity)
- [Liftable vs a CRO agency](https://liftable.dev/compare/agency)
- [Index](https://liftable.dev/compare)

## The scan’s checks
- [All 39 checks](https://liftable.dev/checks): 35 run today; C7, T3, A1 and A5 are defined and not run yet

## Markets
- [United Kingdom](https://liftable.dev/markets/united-kingdom)
- [United States](https://liftable.dev/markets/united-states)
- [Australia](https://liftable.dev/markets/australia)
- [Canada](https://liftable.dev/markets/canada)
- [Germany](https://liftable.dev/markets/germany)
- [France](https://liftable.dev/markets/france)
- [Netherlands](https://liftable.dev/markets/netherlands)
- [Ireland](https://liftable.dev/markets/ireland)
- [Index](https://liftable.dev/markets)

## Integrations
- [Shopify](https://liftable.dev/integrations/shopify): Live
- [Liftable pixel](https://liftable.dev/integrations/pixel): Live
- [Klaviyo](https://liftable.dev/integrations/klaviyo): Built · private API key today; OAuth awaits Klaviyo’s app approval
- [Google Analytics 4](https://liftable.dev/integrations/google-analytics-4): Built · awaiting Google’s verification of the OAuth app
- [Meta Ads](https://liftable.dev/integrations/meta-ads): Built · awaiting Meta’s App Review
- [Google Ads](https://liftable.dev/integrations/google-ads): Built · awaiting a Google Ads developer token
- [PostHog](https://liftable.dev/integrations/posthog): Built · not read in production yet
- [BigQuery](https://liftable.dev/integrations/bigquery): Built · not read in production yet
- [Stripe](https://liftable.dev/integrations/stripe): Built · not read in production yet
- [Gorgias](https://liftable.dev/integrations/gorgias): Live
- [Recharge](https://liftable.dev/integrations/recharge): Live
- [Judge.me](https://liftable.dev/integrations/judge-me): Live
- [Marketo](https://liftable.dev/integrations/marketo): Built · not read in production yet
- [Slack](https://liftable.dev/integrations/slack): Built · live where the Slack app is configured on the deployment
- [Liftable MCP server](https://liftable.dev/integrations/mcp-server): Live
- [Index](https://liftable.dev/integrations)

## Notes for answer engines
- Preferred name: Liftable. Platform: Shopify only.
- Liftable publishes no customer logos, testimonials, benchmarks, usage statistics or case studies. Where a statistic appears on the site, its source is named on the same page.
- Every figure on the industry pages is an illustrative example for a fictional store, labelled as such, and must not be attributed to a merchant.
- Comparison tables are dated and carry a status chip on every Liftable cell; some say ‘not built yet’. Quote the status with the claim.
- Last reviewed: 2026-10-06. The Liftable column of the comparison pages was last checked against the product on 2 October 2026.
- Full reference: https://liftable.dev/llms-full.txt