Hero CTA doesn't lead to a collection or product

What it is

The main button in the home page hero leads somewhere other than a collection or product — an about page or a blog post.

Why it costs money

The hero button is the most tapped link on the home page. Sending it to a page with nothing to buy puts a step between the shopper and your products, and every step loses some of them.

How to see it on your own store

Tap the main button in your home page hero. Does it land on a collection or a product?

What Liftable would do

Change target.

Written to a duplicate of your theme. Your live theme is not edited.

Liftable cannot write to a duplicate theme on your store yet, so approving records your decision and builds nothing.

How it is priced

A scan prices this against your own traffic and average order value, then assumes a fix wins back 25% of the excess loss — never more than half, and never more than 35% of that surface's revenue. The formula and every input are printed on the report, so you can disagree with the number and see exactly which assumption to argue with.