Markets

The same checks. Different things at stake.

A store in Berlin and a store in Ohio get the same 39 checks run against them. What differs is which failures cost the most, and that depends on how tax is displayed, what shoppers expect to pay with, who delivers, and what the returns law actually says.

• GBPUnited KingdomBecause prices already include VAT, delivery is the only number that can still change at checkout — so a shipping surprise is the whole surprise.What matters here
• USDUnited StatesA US shopper meets two late numbers rather than one: shipping and sales tax.What matters here
• AUDAustraliaDistance changes the conversation: delivery times are longer and vary more by state, so a delivery promise that is specific beats one that is fast-sounding.What matters here
• CADCanadaCross-border buying from US stores is normal, which means duties and a slower delivery are live concerns rather than edge cases.What matters here
• EURGermanyGermany is the market where paying after delivery is normal rather than niche, and where legally required information is itself a conversion factor: shoppers look for the Impressum, the withdrawal policy and the delivery cost, and their absence reads as a store to avoid..What matters here
• EURFrancePickup-point delivery is mainstream rather than an alternative, and a store that only offers to-the-door is quietly more expensive and less convenient than its competitors.What matters here
• EURNetherlandsiDEAL is not one option among several — it is the default expectation, and a checkout without it converts materially worse regardless of what else is offered.What matters here
• EURIrelandMany stores serving Ireland ship from Great Britain, which since Brexit means customs, potential duty and a longer delivery time.What matters here