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Checks · Product pages

Product structured data missing or invalid

A2Medium severityProduct pages

What it is

Product structured data is missing or invalid — no Offer with a price, currency and availability.

Why it costs money

Structured data is how search engines and shopping assistants read a price, availability and rating. Without it they guess, and often decline to show the product at all.

How to see it on your own store

Run a product URL through Google's Rich Results Test and see whether a Product is detected.

What Liftable would do

Add/repair schema.

Written to a duplicate of your theme. Your live theme is not edited.

Liftable cannot write to a duplicate theme on your store yet, so approving records your decision and builds nothing.

How it is priced

A scan prices this against your own traffic and average order value, then assumes a fix wins back 25% of the excess loss — never more than half, and never more than 35% of that surface's revenue. The formula and every input are printed on the report, so you can disagree with the number and see exactly which assumption to argue with.

A scan checks this and 38 other things on your store, prices each one, and drafts the first fix.

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Also on product pages

Product structured data missing or invalid · Liftable