Shipping cost first appears at checkout

What it is

The first time a shopper sees what delivery costs is on the checkout page, after they have entered an address.

Why it costs money

Unexpected shipping cost is the single most cited reason for abandoning a cart. The shopper has already invested effort by then, and the number arrives as a penalty rather than a fact they priced in.

How to see it on your own store

Add something to your cart and go as far as the shipping step. Count how many screens passed before a delivery price appeared.

What Liftable would do

Shipping line + shipping policy link in the cart.

Shown through Liftable's theme app extension, only to the shoppers in the test. Your theme's code is not edited.

Approving starts the test on your store once the Liftable test slot block is on your theme and your guardrails allow it.

How it is priced

A scan prices this against your own traffic and average order value, then assumes a fix wins back 37% of the excess loss — never more than half, and never more than 35% of that surface's revenue. The formula and every input are printed on the report, so you can disagree with the number and see exactly which assumption to argue with.