Checkout branding mismatch

What it is

Checkout branding does not match the rest of the store — a different logo, colours or typography.

Why it costs money

A checkout that looks like a different company is a moment of doubt at the worst possible time. It is also the easiest thing on this list to fix.

How to see it on your own store

Go to checkout and compare it side by side with your home page.

What Liftable would do

Checkout config (read-only note until Rollouts).

Liftable does not make this change.

Hand it to whoever runs your store settings.

How it is priced

A scan prices this against your own traffic and average order value, then assumes a fix wins back 25% of the excess loss — never more than half, and never more than 35% of that surface's revenue. The formula and every input are printed on the report, so you can disagree with the number and see exactly which assumption to argue with.