Subscription option below the fold

What it is

The subscribe option sits below the fold on mobile, away from the price.

Why it costs money

Subscription is a decision made at the moment of pricing. Placed further down, it is found by people who were going to subscribe anyway and missed by everyone else.

How to see it on your own store

Look at a subscription product on a phone. Is the option visible next to the price?

What Liftable would do

Toggle beside price.

Written to a duplicate of your theme. Your live theme is not edited.

Liftable cannot write to a duplicate theme on your store yet, so approving records your decision and builds nothing.

How it is priced

A scan prices this against your own traffic and average order value, then assumes a fix wins back 35% of the excess loss — never more than half, and never more than 35% of that surface's revenue. The formula and every input are printed on the report, so you can disagree with the number and see exactly which assumption to argue with.