Web fonts slow or unoptimised

What it is

The store loads more than 4 web font files, or Google Fonts without display=swap, so text stays blank until the fonts arrive.

Why it costs money

Text that cannot be painted until a font arrives is a page that looks broken on a slow connection. A one-line font-display setting usually fixes it.

How to see it on your own store

Load your store on a throttled connection. Is there a moment with no text at all?

What Liftable would do

Font-display swap.

Written to a duplicate of your theme. Your live theme is not edited.

Liftable cannot write to a duplicate theme on your store yet, so approving records your decision and builds nothing.

How it is priced

A scan prices this against your own traffic and average order value, then assumes a fix wins back 25% of the excess loss — never more than half, and never more than 35% of that surface's revenue. The formula and every input are printed on the report, so you can disagree with the number and see exactly which assumption to argue with.