Compare · Free session recordings and heatmaps
Liftable vs Microsoft Clarity
Microsoft Clarity records sessions and draws heatmaps, and its site says it is free forever with no traffic limits. It also summarises recordings with AI and answers questions about your data. It works on any site, not only Shopify.
Liftable does not replace what Clarity is for: it has no recordings and no heatmaps. It starts from the other end, with a Shopify-specific list of what looks wrong on your store and a drafted fix for you to approve. Its tests have run only on its own development store.
The scan is free · results in about a minute
What Clarity does well
- Free, with no traffic limits, by its own description.
- Session recordings and click and scroll heatmaps that show exactly what a visitor did.
- AI summaries of recordings, and a chat that answers questions about your data.
Choose Clarity if
- You want to watch what shoppers did, and you have the time to interpret it.
- Your store is not on Shopify, or you also need it in a mobile app.
- You want a free tool from a large vendor.
Where Liftable is behind today
- Clarity is free. Liftable's scan is free; working with Liftable is paid.
- Clarity records sessions and draws heatmaps. Liftable shows the steps a shopper took, not a recording, and has no heatmaps.
- Clarity comes from Microsoft. Liftable has no published results.
Side by side, as of today
The Liftable column says what is built, what is built but has not run on a merchant's store, and what is not built. Read the chips before the prose.
| Capability | Microsoft Clarity | Liftable today |
|---|---|---|
| CapabilityCost | Microsoft ClarityFree. Clarity's site says free forever, with no traffic limits. | Liftable todayNoThe Founding Brand Programme: 14 days free, then $750–$1,500 a month depending on sessions, including implementation support. Self-serve plans at $125, $400 and $999 a month are coming later. The store scan is free for anyone. |
| CapabilitySession recordings and heatmaps | Microsoft ClarityYes. This is what Clarity is for. | Liftable todayNoNo recordings and no heatmaps. The pixel is built: a theme app embed on the storefront and a Shopify web pixel at checkout, held under 30 kB and silent until the shopper consents. It records the steps a shopper took, not a video of the session. Until a store turns it on, the evidence comes from the crawl. |
| CapabilityAI summaries of sessions | Microsoft ClarityYes: one-click summaries, and a chat over your data. | Liftable todayNoNo summaries of recordings, because there are no recordings. Liftable's agent answers questions about your store's opportunities, sessions and tests in plain English. |
| CapabilityDecides what to fix first | Microsoft ClarityNo. Clarity shows behaviour; choosing what matters is for you. | Liftable todayPartly builtA free crawl of your URL runs 35 of the 39 planned checks and shows each finding on your own pages, desktop and mobile, with its evidence. It prints no dollar figure, because a crawl has seen no shopper and no order. |
| CapabilitySays what an opportunity is worth | Microsoft ClarityNot a feature of Clarity, as far as its site shows. | Liftable todayBuilt, not on a merchant's store yetOnce a store's pixel and orders are connected, each opportunity gets an estimated monthly range, with its inputs shown. The free scan prints no dollar figure. |
| CapabilityWrites the fix | Microsoft ClarityNo. | Liftable todayPartly builtDrafts change sets from 20 fix templates for you to read and approve. Liftable never writes theme files: a page change can only be shown through its theme app extension, which covers five trust and delivery fixes so far. |
| CapabilityRuns and reads a split test | Microsoft ClarityNo. Clarity is not a testing tool. | Liftable todayBuilt, not on a merchant's store yetShipping and discount tests run as Shopify Functions, and a shipping test has run on our own development store. Page tests run through Liftable's theme app extension. No test has run on a merchant's store. |
| CapabilityShopify-specific checks | Microsoft ClarityNo. Clarity works on any site. | Liftable todayBuiltYes: cart drawer, discount field, shipping step, app bloat, theme fingerprint, AI-shopper readiness. |
| CapabilityData handling | Microsoft ClarityRecordings are stored with Microsoft. Its site says it is GDPR and CCPA ready; see its privacy documentation. | Liftable todayBuiltEach store's data is scoped by store id at the query layer and by row-level security in Postgres. The only thing pooled across merchants is anonymised test effect sizes, kept only where five or more stores and ten or more tests contributed, and a store can opt out. |
| CapabilityTrack record | Microsoft ClarityA Microsoft product. | Liftable todayNoNo published merchant results, and no receipts to show yet. |
The difference is where the work happens.
Clarity shows you what happened; deciding which of it matters, what to change and whether the change worked is still your job. Liftable is built for those three: it lists what to fix, drafts the change for your approval, and measures it on orders. Today it finds and drafts from a crawl; its tests have run only on its own development store.
How Liftable compares.
Replay tools show you what happened and testing tools split your traffic. Liftable does the work in between, and is new: the last column says what it does today.
| What you need | Replay tools | Testing tools | A CRO agency | Liftable |
|---|---|---|---|---|
| Shows where shoppers struggle | Yes: recordings and heatmaps | No: it splits traffic you point it at | Yes, by hand | Yes: a free scan, with evidence |
| Puts a number on what a leak costs | No | No | Varies by agency | Yes: an estimated range, with its inputs shown |
| Decides what to fix first | You do | You do | The agency | Liftable ranks it; you approve |
| Does the implementation | You do | You do | The agency | Our founding team, with you |
| Measures the result | No | Yes: split tests | Usually | With the founding team where traffic supports it; automated tests coming |
| What it costs | Free and paid tiers | Free and paid tiers | $2,500–25,000 a month | Scan free; programme $750–$1,500 a month |
Detail per product: Shopify Rollouts, Intelligems, Hotjar, a CRO agency.
Find what's holding your Shopify store back
ShopifyLiftable reads your storefront as a shopper would and shows what looks wrong on your own pages, desktop and mobile: friction, slow pages, missing trust and apps doing nothing, with the evidence for each. Free, in about a minute.
Questions about Microsoft Clarity
Can I keep Clarity and use Liftable?
Yes. They do different jobs: Clarity records, Liftable finds and drafts. With Liftable's pixel on, running both means two scripts in the storefront, and the scan's app-bloat check will tell you what each costs in load time.
Clarity is free. What am I paying Liftable for?
Not for recordings: Liftable has none, and its scan is free too. What is paid is the work after you know something is wrong: deciding what to fix first, drafting the change, and measuring whether it created more orders, with our founding team doing the hands-on work for now. If you have the time to watch recordings and a developer to act on them, Clarity may be all you need.
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See where your store is losing revenue and what to fix first. It is free, takes about a minute, and needs no install.