Markets · EUR
Selling to German shoppers on Shopify
Germany is the market where paying after delivery is normal rather than niche, and where legally required information is itself a conversion factor: shoppers look for the Impressum, the withdrawal policy and the delivery cost, and their absence reads as a store to avoid.
How prices are shown
VAT-inclusive, and the law requires the delivery cost to be stated before the order is placed.
Returns
A 14-day withdrawal right applies under EU consumer law, and the Widerrufsbelehrung has to be given.
Payment methods shoppers expect
PayPal · Klarna · Rechnung (invoice) · SEPA · Apple Pay · Card
Who delivers
DHL · Hermes · DPD · GLS
What this changes about the checks
Every store gets the same list. These are the ones that carry more weight here than they would elsewhere.
- T3Discount popup offers more than your best live code
Here, an Impressum and reachable contact details are both expected and legally required.
- C1Shipping cost first appears at checkout
Here, delivery cost has to be visible before ordering, so a late reveal is a legal problem as well as a conversion one.
- C6Trust signals absent at cart
Here, invoice payment expectations mean returns and payment terms carry more weight at the cart.
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