What is Liftable?

In one paragraph

What it does today

Each line below is the same sentence the comparison pages and the how-it-works page use for that part of the product, with a flag saying whether it works today, is done with the founding team, or is not live yet.

• The free scan

  Available now

  A free crawl of your URL runs 35 of the 39 planned checks and shows each finding on your own pages, desktop and mobile, with its evidence. It prints no dollar figure, because a crawl has seen no shopper and no order.

• The pixel

  Available now

  The pixel is built: a theme app embed on the storefront and a Shopify web pixel at checkout, held under 30 kB and silent until the shopper consents. It records the steps a shopper took, not a video of the session. Until a store turns it on, the evidence comes from the crawl.

• Estimates

  Available now

  Once a store's pixel and orders are connected, each opportunity gets an estimated monthly range, with its inputs shown. The free scan prints no dollar figure.

• Drafts

  Available now

  Drafts change sets from 20 fix templates for you to read and approve. Liftable never writes theme files: a page change can only be shown through its theme app extension, which covers five trust and delivery fixes so far.

• Control

  Available now

  An autonomy ladder per surface, guardrails, an approval modal, six reject reasons that become standing rules and a decisions log. Built and covered by tests.

• Connectors

  Available now

  Klaviyo, GA4, Gorgias, Recharge, Judge.me and the other connectors are built. They only read, apart from Klaviyo, where Liftable can also create a flow as a draft. No merchant has connected one in production yet.

• Tests

  With the founding team

  Shipping and discount tests run as Shopify Functions, and a shipping test has run on our own development store. Page tests run through Liftable's theme app extension. No test has run on a merchant's store.

• Statistics

  With the founding team

  A sequential test (mSPRT) with a power check that refuses underpowered tests. Checked in simulation: over 1,000 runs on A/A data, false positives must stay within a point of the 5% it is set to. No experiment has been read to a result on a merchant's store.

• The receipt

  Not yet

  Built: revenue measured on Shopify orders against a 10% holdback, never projected. No store has a verified line on it yet.

• Track record

  Not yet

  No published merchant results, and no receipts to show yet.

What it will not do

Each line is a rule in the code or the terms, not a preference.

• Edit your theme’s code, live or duplicate.
• Change anything a shopper sees without your approval.
• Uninstall one of your apps.
• Call a winner early: a test is read with a sequential method, and only at the boundary it was registered with.
• Start a test your store does not have the traffic to read.
• Promise a result. There is no performance guarantee.

Who it is for

For Shopify brands doing £/$1m–$20m a year. The buyer is usually the founder or the head of growth. A developer and a marketer approve changes on some surfaces, and the store needs enough traffic to measure a change: about 50,000 sessions a month is where a storefront change can be read in a few weeks.

Start from the problem you have on the solutions pages, or from your category on the industry pages.

What it costs

Founding Brand Programme: A hands-on 14-day revenue-recovery sprint for Shopify brands with enough traffic to measure real improvement.

• 14 days free, conditional on an active setup and a scheduled review.
• Then $750–$1,500 a month depending on sessions, including implementation support.
• Cancel any time after the first month. No performance guarantee.

Self-serve plans at $125, $400 and $999 a month are listed on the pricing page and are coming later. The store scan is free for anyone.

Where the data lives

Install asks Shopify for 9 permissions, none of which can write to a theme. Each store’s data is scoped to that store by the database itself, with row-level security. The only thing pooled across stores is the anonymised effect size of finished tests, and a store can opt out. The security page is the one-page version; the privacy policy and the terms say the same things at length.

Questions