Product page conversion for Shopify brands

The button is not where the shopper is

On a phone, a product page that opens on a gallery and a title puts add to cart a screen or two away. Shoppers who came from an ad and are half-interested do not scroll to find it. The scan judges the product’s own add-to-cart against a 390 × 844 viewport, and passes a page that has a sticky bar.

The page withholds information

A picker that lets you choose a size and then says it is sold out has told the shopper no after they committed. A page with no delivery promise leaves the most common pre-purchase question unanswered. A dead size-guide link is worse than none: it promised an answer and did not give one.

Each of these is a content and layout fact the scan can read directly: which variants are marked, what the page says about delivery, whether the size guide opens.

Apps get in the way

Reviews, popups, bundles and upsell widgets load scripts before the page draws. Each second past 2.5 s of Largest Contentful Paint costs conversion on that page, and a widget that pushes the layout down as it loads makes the shopper tap the wrong thing. The scan attributes the delay to the script that caused it.

A reviews widget that renders ‘0 reviews’ is social proof against you, and a discounted price shown without the original beside it is a discount nobody notices.

The checks that look for this

The free scan runs these on your own pages, desktop and mobile, and shows each finding with its evidence. Each check has its own page saying how to see the problem without installing anything.

What Liftable does about it today

What is live today. Liftable finds the opportunity and our founding-team programme implements and measures the first fix with you. Automated testing is not live on any merchant’s store yet.

• Recommendation for your developerP1 · P2 · P3 · P4 · P5 · P7 · P10

  A recommendation with the change written out for your developer. Liftable never edits theme code, live or otherwise.

• Theme app extensionP6

  Shown through Liftable’s theme app extension, a block you switch on in the theme editor. Liftable never edits your theme’s code.

• Fix ticketP8 · P9

  A fix ticket to the app’s support or to your developer, with the script time the scan measured. Liftable does not change or uninstall the app.

• Available now the scan, the evidence, the drafts, the approval
• With the founding team implementing and measuring the first fix
• Coming automated tests on a merchant’s store

What you get

• Ten product-page checks on six of your product pages, each with the screenshot it was found on and the measured number (button position, load time, variant state).
• A drafted change per finding with a template: a delivery line and shipping policy link on the product page is shown through Liftable’s theme app extension; a sticky add-to-cart bar or a visible variant state is written out for your developer.
• Which app is slowing the page, by script time, with a fix ticket you can send to that app’s support.
• Once sessions and orders are connected, the estimated monthly range for each finding against your own traffic and order value.

Who it is for

A good fit

• Brands with a catalogue where a handful of products carry most of the revenue.
• Apparel, beauty, supplements and home stores with variants, subscriptions or fit questions.

Not the right tool

• Single-product landing pages built outside the theme, which the crawl may not reach.
• Stores that want copy or imagery rewritten: Liftable finds and measures; it does not do creative work.

Questions