Guides · 18 articles
Why shoppers leave, and what to do about it.
Each guide answers one question a Shopify operator actually types, in the first paragraph, and then goes through the mechanism. Every number carries a named source. Where a guide mentions Liftable, it says only what the product does today.
Diagnosis
- 5 min readTraffic but no sales: how to find out whyHow to diagnose a Shopify store that gets visitors but few orders: the checks to run, from the cheapest to check to the most expensive, and what each one finds.Read the guide
- 7 min readWhat a good Shopify conversion rate actually isPublished Shopify conversion rate averages disagree, for defensible reasons. The figures, their sources, why they differ, and how to read your own number.Read the guide
- 7 min readHow to find which pages lose you the most customersExit rate finds your order confirmation page. Ranking pages by lost revenue finds the money. The calculation, in the order that gets there fastest.Read the guide
- 3 min readSession replay explained: what it shows, and when to stop watchingWhat session replay shows, what it structurally cannot show, and why so many teams stop watching soon after they install it. With how to use it well.Read the guide
- 6 min readSession recording vs heatmaps: which to use whenA heatmap tells you where. A recording tells you why. Using them in the wrong order is how a week of investigation ends in a strong feeling and no conclusion.Read the guide
Checkout & cart
- 5 min readWhy shoppers abandon carts, and which reasons you can fixCart abandonment averages about 70% in Baymard’s research. Which share is normal shopping behaviour, which you can remove, and the fixes in cost order.Read the guide
- 3 min readDiagnosing checkout drop-off when you can’t see the checkoutShopify’s hosted checkout can’t be recorded, so most checkout problems are diagnosed from the events and the pages before it. A method that works within that.Read the guide
Mobile & speed
- 3 min readWhy mobile converts worse, and which part of that you can fixPhones carry most ecommerce visits and convert below desktop. Part of the gap is behaviour and part is mechanical. How to find and fix the mechanical part.Read the guide
- 3 min readWhat actually slows a Shopify storePage speed advice is mostly generic. The specific version for a Shopify theme carrying years of installed apps: what to measure, what to remove, what to ignore.Read the guide
Testing
- 5 min readHow to split-test when you don’t have the trafficMost stores can’t read a purchase-level A/B test in a sensible time. Why, and the adjustments that make testing work at the volumes stores actually have.Read the guide
- 7 min readHow to test a fix without breaking your live storeTest through a route that never edits your theme’s code, read the change first, run one test per surface, keep the rollback to one switch. The safe sequence.Read the guide
- 7 min readCan you automate conversion optimisation end to end?Five of the six steps in conversion optimisation can run without a person. The sixth should not, and the difference matters before you buy anything.Read the guide
AI shoppers
- 4 min readHow AI shoppers buy, and why your analytics call them directChatGPT, Perplexity and Gemini send shoppers to stores. How that traffic behaves, why analytics file it as direct, and what to fix so assistants can find you.Read the guide
- 6 min readWhat autonomous agents actually do for a storeNot a chat box on your dashboard: work split into checkable stages, run on a schedule whether or not anyone looked, that stops short of changing your store.Read the guide
Buying CRO
- 6 min readAI conversion tools vs manual CRO: what actually differsThe difference is coverage and throughput, not insight. A good analyst out-thinks current tools, and cannot look at every session on every template every day.Read the guide
- 6 min readHow conversion tools are priced, and what you actually payFive pricing models cover the category, and which one you are on matters more than the list price. What scales your bill, and the line item nobody quotes.Read the guide
- 6 min readCan you try conversion tools for free first?Much of this category can be tried free, with a hidden cost that reorders every comparison. What is free, what free plans hold back, and a two-week trial.Read the guide
- 4 min readKlaviyo and Liftable: what the connection reads, and what it can draftWhat Liftable’s Klaviyo connection asks for and why, how a recovery flow is created as a draft that waits for your approval, and how to connect or disconnect.Read the guide
Find what's holding your Shopify store back
ShopifyLiftable reads your storefront as a shopper would and shows what looks wrong on your own pages, desktop and mobile: friction, slow pages, missing trust and apps doing nothing, with the evidence for each. Free, in about a minute.
Scan your store.
See where your store is losing revenue and what to fix first. It is free, takes about a minute, and needs no install.